A/b testing in email marketing: how to do it right

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More importantly, people have to opt into the process. This means the data is more likely to be accurate. So that’s collecting the date of birth covered… a birthday email campaign is short and sweet. Send the first email on the person’s birthday around noon. This message can be a best wishes card with a discount coupon. Birthday email drip campaign. At the same time the next day, you can send a follow-up email informing the person you’ll be closing the discount offer in seven hours.

This is a good way of taking into account bc data europe user list that many people have better things to do on their birthday than shopping online. It also creates a bit of fomo (fear of missing out). The special offer promo think about the last time you made a big purchase. What made you get your credit card out? Was it a logical decision or a spur-of-the-moment impulse? Maybe it was a bit of both. It’s a widely recognized fact that emotion and logic play a big part in buying behavior.

You can see this when you analyze the reasons behind why you made that purchase. This is very different from how you rationalize the things you buy… the copy you use for your email drip campaign must account for these factors. You need to analyze the different reasons people might purchase your product. These will be rational and emotional reasons. Once you’ve decided on the most important factors, you must deal with them one at a time.