Based on the above strategies, even when advertising expenses are hitting new highs, normal marketers should take a more comprehensive inventory of marketing resources, especially the more flexible the approach, the higher the winning rate. 2023 will still be a year full of challenges. I also look forward to more marketing tools to continue to upgrade my skills!
Writer name: Jay Lin
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The competition in online advertising is becoming increasingly fierce. Only ads with better quality can stand out and gain greater click-through rates and conversion rates, and LAP ads are no exception.
In order for advertising to be more prominent, in addition to properly utilizing advertising functions, it is also important to use eye-catching visual materials and match them well with copywriting. Fortunately, LAP ad copy has limited word space, so optimizing it is relatively easy.
The following 5 LAP advertising copywriting tips are tips that we and bahrain mobile phone number list many businesses use, so let’s get started.
Tip 1. Leverage the celebrity effect
Have you collaborated with celebrities, experts or famous influencers? If so, try mentioning your collaborators in the copy. This will not only increase brand trust, but also help increase ad conversion rates.
In addition to being used in copywriting, it can also be used in pictures to fully utilize the influence of well-known Internet celebrities, artists and experts.
Tip 2. Convey scarcity
The rarer something is, the more often people want to own it. Scarcity can be expressed in copy in two ways:
limited quantity
limited time
While this is a human nature and marketing principle that has proven to be very effective, it needs to be used with caution as it only comes in handy when there is a true scarcity characteristic. For non-ongoing promotional activities such as annual sales, Double 11 or grand opening, advertising copy can make good use of words such as limited time offers to enhance sales appeal.