Which Tools Will Give Your Business

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3. Set up the target action in the advertising account
The target action must correspond to the declared KPI. If the target action is chosen correctly, the advertising campaign will be optimized for the desired event.


Selecting a target action in the VK Advertising account
Selling a product and making a profit is the ultimate goal of a business. But in advertising, the target action is not always a transaction.

If you sell clothes or inexpensive accessories, selling can be a target action. If the product is expensive or demand for it is not formed, it is better not to choose selling.

For example, you sell cottages for 50,000,000₽, the decision-making cycle is from six months. In this case, use an intermediate action:

Submit application form
Download file
Watch videos on the website, etc.
The target action must match the advertising format. For example:

For an online store, marketplace, selling goods through a mobile application or in a VKontakte community, the “Catalog” format is suitable
To get more event registrations, use the Lead Form
To increase the number of subscribers, the format “Community and profile” with the target action “Join the community” is suitable
To increase the reach of your post, select the Community & Profile format with the Engagement target action.

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4. Test different targeting
Test different targeting options to find your target audience and improve your ad performance:

Interests
Keys
Communities
Audiences (contact databases, events on the website or in the mobile application), etc.

Selecting targeting in the VK Advertising bc data china phone number Advertising
Don't overload the ad group with targeting: 20 interests + keywords + communities. Split different settings into different groups:

Interests
Keys
Retargeting, etc.
Then you will be able to immediately see which targetings work and which ones are better to avoid.

5. Upload all creative formats
Use the Universal Ad format to increase your reach.

Upload all the image and video options that relate to one advertising concept. For example, a specific event.