Contextual advertising requires constant investment. Every click costs money. Clicked and clicked, not a fact that he will buy.
As you can see, each channel has its own advantages and disadvantages. The correct combination of context and SEO can significantly increase the company's authority, increase the reach of the target audience, and multiply profits.
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When is it worth combining digital marketing tools?
In all. Any business, any site will only benefit if it launches context and search engine optimization at once. With the exception of short-term projects and highly specialized goods.
Particularly productive if:
The business is ready to handle growing sales.
The website or online store team is constantly working on developing and improving usability.
If your business is ready to work for the long term and scale up, then the next part of the article is just for you.
Read also:
ChatGPT vs. Good Old SEO: Which Tools Will Give Your bc data mexico phone number the Maximum Growth
How can SEO and context be linked?
Use their strengths. Use search engine optimization to bring the web resource to the top positions in natural search results. Use contextual advertising to quickly attract potential customers, even from the first days of the site's operation.
Using these two marketing tools together will give a more effective result. But how exactly to “connect” them?
There are several strategies:
Strategy #1: SEO + Context
The client saw the site in an advertisement → went in + saw the site in SEO → went in
The owner is interested in financing his development
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