But what if your landing page is new?

[asikurrahmanshuvo]

The most obvious example is the color of the call to action buttons. But the color of the typography, the background or the graphic resources you use also has an influence. The shipping schedule. 4.- Work on your own data If you want to increase conversions, you should start from what you already have. In fact, it will be much easier to launch a test if you know which points of your landing page are giving you the worst results. To do this, analyze in depth the data provided by tools such as Google Analytics.


You won't have any indicators of what has worked before . That's why the best option is to run A/B tests continuously, studying all the variables you think are appropriate in each one. 5.- Decide clinics email list which indicators you will use to measure the results KPIs Once you know which variables you are going to test with your A/B tests, you will have to determine which indicators you will use to measure the results. Only in this way will you be able to make decisions. The main digital marketing KPIs you can work on are: Page views.


Unique visitors. Length of stay. Completed forms. Pages per visit. Cost per lead. Comments. New leads generated. Production cost. Benefit. 6.-Set a calendar monthly newsletter strategy One of the advantages of having an A/B testing calendar is that you will be able to test each element separately . That is, since you can only analyze one element in each test, using a calendar you can test all those that generate doubts. This way you will organize the results and know when to launch each test. To establish an effective comparison calendar, it is important to take into account a few steps: Divide your online marketing actions so you can work on each one separately .