"First Customer Journey Map Workshop"

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[Point 2] Collect highly likely potential customers through lead generation As mentioned in the previous point, simply collecting leads is meaningless if they do not lead to results. Therefore, it is important to collect leads from potential customers who are likely to convert into sales. The key to attracting highly likely potential customers is to thoroughly analyze your persona and prepare content that appeals to it. For example, for users who are worried about not being able to increase the number of visitors from their owned media, we recommend providing the following content.


Present a document summarizing the key points netherlands telegram phone number list for making owned media successful and have people download it Introduce and get people to sign up for an email newsletter that delivers tips on how to attract customers through your owned media [Point 3] Check for missed leads and use the PDCA cycle to improve It is also important to check for missed leads and use the PDCA cycle to make improvements. For example, when trying to generate leads through SEO strategies to encourage document downloads, the following problems can occur: problem Necessary improvements In the first place, there are few users who visit the article The article has a low search volume and a low search ranking, so improvements are needed to increase the article's click-through rate.


Few users move to the document download page Improvements are needed, such as increasing the number of buttons to prompt users to move from the article to the download page, improving their position, or changing the design. Few users move from the document download page to the input confirmation page. The input form needs to be improved to make the examples of input items easier to understand, such as by reducing the number of items and making it possible to input all items in one place.