Guarantees through performance metrics

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Low prices are usually found in companies that have difficulties with clients or simply promise more than they can actually deliver. And also in those that are only formally a company, and the work is mainly done by freelancers remotely. The quality of the output product and the efficiency of services in such companies leaves much to be desired.

Sometimes small business representatives' expectations regarding the effectiveness of online promotion services do not match the results obtained, and they become honduras telegram database disappointed in Internet marketing. But the reasons for frustration are not always rationally justified.

The point is that customers often do not understand the specifics of the processes, according to which a tangible effect is usually possible only over a long distance. It is necessary to understand that at different stages these indicators may be different and the failure to increase sales in the first few months does not mean that the chosen strategy is wrong.

There are many different indicators, so-called KPIs, to evaluate efficiency. To understand which KPIs are important in online advertising, just look at the sales funnel. What stages are there? And what indicators can characterize these stages?



Based on these questions, the following KPI groups can be derived:

By reach: views, impressions, reach, frequency of impressions/contacts.
By traffic: visitors, sessions, clicks, new/unique visitors.
By advertising channel: CTR, CPC, CPM, average ad position.
By engagement (behavioral): bounces, viewing depth, time on site, scrolling.
By target actions:
Macroconversions – orders, calls, applications (and other actions) and conversion to them. CPA and CR.
Microconversions are actions that precede macroconversion. Filling out a form, clicking a button, going to contacts.