4. Analyze competitor strategies and positioning

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Use a TikTok analytics tool to save yourself the time it would take to manually identify your highest and lowest-performing posts. Sprout Social’s TikTok Profiles Report can deliver a performance snapshot of austria b2b leads all the content published within a given period, so you can jump right into analysis.

Sprout's TikTok Performance Report, which demonstrates the number of published posts, views and engagements from one TikTok account.
Once you have that information, you can look for performance trends based on the following criteria:

Post format: Examine which content formats resonate most with your audience. Do carousels elicit a response? Or trending filters? Also, check to see if certain video lengths perform better than others.
Content topics: Dig into what your audience likes to see from your brand. Is it promotional content? Memes? Content from influencers and creators? Figure out what works and what doesn’t.
Audio use: Social’s traditionally been a visual medium, but TikTok brought audio into the mix. A TikTok audit isn’t complete until you look into how trending sounds influence content performance.
Publishing cadence: Social media consistency is a simple practice that can drive major results, especially on a platform as fast-paced as TikTok. Once you’ve reviewed your posts individually, check to see how your publishing cadence impacts performance over time.
You’ll find takeaways you can apply to your content strategy going forward, even if you review less than one hundred posts. According to Lewis, it matters more that you review an even mix of high and low-performing content.

“Don’t just keep it to the wins,” advises Lewis. “Take a look at what underperformed, too. What patterns do you see? Are there outliers in that content? What can you learn from it all?”

A quick competitive analysis allows you to evaluate your performance in comparison to other brands and relevant accounts on TikTok.