Two reasons why white papers are effective for generating leads

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Use an access analysis tool to quantify the behavioral history of users, such as what site they accessed from, which pages of your site they viewed, and where they left from, and analyze and improve any issues you may have. By regularly conducting this analysis and improvement and continuing the PDCA cycle, you can always optimize your website to attract customers. Indicators to check when measuring customer attraction effectiveness Next, we will introduce the indicators you should check when measuring the effectiveness of your website in attracting customers.


If you don't know what kind of effectiveness taiwan telegram phone number list to measure, start by measuring the indicators listed here. Impressions Impressions are the number of times an ad is actually displayed. The more impressions, the more opportunities there are for users to see the ad, so this is the metric you want to measure first. reach Reach refers to the number of users who received an ad, and refers to the number of people who saw the ad at least once.


In the case of impressions, even if the same person sees the same ad multiple times, they are all counted, but reach makes it possible to measure the number of people without overlaps. Therefore, it is also called the number of unique users (unique reach). Frequency Another thing to keep in mind along with impressions and reach is frequency. This is the number of times the same ad was displayed to one user, and is an indicator of the frequency of delivery and contact, such as once a day or once an hour.