When you don't know what to make?

[shaownhasan]

How to create a white paper that will generate leads!／ Point 4: Create an interesting title and design When a user is interested in a white paper, the first thing they see on the download page is the title of the document. No matter how good the content is, it often happens that the title is not compelling enough to lead to downloads. For example, use a title that includes beginner-friendly phrases and numbers, like the one below.


[Examples of white paper titles] [It's too late to ask now] Basic uae telegram phone number list knowledge of listing ads The top 3 most effective web marketing strategies A comprehensive guide to SEO for beginners Furthermore, even if a user downloads it, if the inside pages are full of text and difficult to read, they will likely lose interest in reading it no matter how useful the content may be, and will abandon it. In order to make the reader want to continue reading at a glance, you need to use visuals throughout the book and think carefully about the layout.


The four basic principles of design (reference diagram: "proximity, repetition, alignment, and contrast") As shown in the image above, arrange the image and text in a well-balanced way. It is important to pay attention to proximity, repetition, alignment, and contrast. If your white paper design is not appealing or impactful, it will not generate excitement and people will not download it. You need to come up with a title and design that will make people want to read it.