Salesforce is fully cloud-based, which means users can access it from anywhere with an internet connection and get real-time access to the information they need.
Modular Design
Salesforce consists of various modules (Sales Cloud, Service Cloud, Marketing Cloud, etc.) that allow companies to choose the features they need and customize their own CRM system according to their needs.
Improved customer engagement
Salesforce tools enable companies to ivory coast whatsapp number database centralize customer data, empowering sales, marketing and customer service teams to deliver a consistent customer experience.
Marketing Cloud Engagement is part of Salesforce. It is a B2C marketing tool that helps companies efficiently manage customer communications and improve engagement.
Specifically, Marketing Cloud Engagement enables companies to analyze customer data, automatically send personalized messages to each customer, and deliver a consistent customer experience across multiple channels (email, social media, web, mobile, etc.).
Key Features of Marketing Cloud Engagement
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Marketing Cloud Engagement has a variety of features to strengthen customer relationships. Next, let's take a look at the main features of Marketing Cloud Engagement.
Email Studio
Email Studio is an email marketing platform. When sending emails, you can segment customers based on their attributes and behavioral history, and create emails tailored to each individual customer. You can also check the open rate of emails sent, so you can understand the effectiveness of your campaigns.
Mobile Studio
Mobile Studio is a platform that allows you to deliver SMS and push notifications to your customers' mobile devices at the right time. You can communicate with your customers in real time, such as sending them push notifications about specific stores based on their location information. This will help you increase customer engagement.
Journey Builder
Journey Builder is a platform for creating one-to-one marketing customer journeys. It allows you to visually layout communications in Email Studio, Mobile Studio, etc. It helps you design seamless experiences across all channels, including email and advertising.
Advertising
Advertising Studio is a function that optimizes advertising campaigns. By selecting target customers based on customer information such as customer attributes and purchase history, and displaying only ads relevant to those customers, you can achieve an effective approach for both customers and companies. This will be useful for acquiring new customers.