A Facebook ad from MarketerHire that has 94 likes, four comments and five shares.

[fomayof928@mowline]

Understanding the difference between reach, impressions and engagement can be a challenging concept. But it is essential when tracking the success of a social media campaign, especially if you’re using other engagement metrics.

Engagement is, arguably, the most important of the three metrics to pay attention to when you’re measuring social media success. This is because engagement is the only one of the three terms to involve lithuania b2b leads the user directly. Having someone simply see your content is one thing, but involving them and moving them to take action is another.

When your content inspires a user to take an action, that moves them leaps and bounds ahead in your brand’s “funnel of awareness.” You are much more likely to convert viewers that engage with your content into viable sales leads.

If you want to make sure you’re focusing on the right metrics, our social media metrics map can help you understand all the metrics to focus on based on your marketing goal(s) so you can make a greater impact with your data.