This data reveals that between December 2023 and February 2024, Sephora 's website received 164.7 billion visits.
It even shows you that it experienced a 9.24% decline since last month.
This metric is widely known by its acronym china telegram database in English: CTR ( Click-Through Rate ).
Refers to the percentage of people who click on a specific link, ad or content on your website.
If the CTR is high, that would be a clear indication that your organic or promoted content is relevant and attractive to your ideal audience.
Let's imagine that you have promoted a video to redirect traffic from your Instagram account to your main e-commerce site.
If that ad receives 200 clicks, after being seen by 1,000 users, its CTR would be 20%.
This metric is essential to understand the effectiveness or attractiveness of a large number of factors and elements, such as: