Compare the results to learn how receptive your audience

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Beside leaning on scarcity when adding emojis, you need to ensure that you’re using them only when they are relevant, which brings us to our next point. Only use them when they are relevant an irrelevant smiley doesn’t serve a purpose. And, a purposeless emoji deserves no place in your subject line. Whether you are using an emoticon to emphasize your message or substitute words, it should always have a purpose, so that there’s no room for misinterpretation.

Returnpath noted that relevancy in using bc data singapore emoticons can increase open rates. For instance, when they added a lips emoji in their email subject lines that went out on valentine’s day, their open rate increased by %. Similarly, adding an irish flag emoji on st. Patrick’s day lifted their open rates by more than %. Put simply, don’t add emojis to your email for the sole purpose of catching attention. A/b test your emails the best thing you can do is test your audience’s response.

And the easiest way to do this is split testing your emails and determining what suits your audience – emojis or no emojis. Send out an email with emoji in its subject to of your email list. Send another of your list the same email with the same subject line, but without the emoji. is to emojis and how they impact your open rates.