5. Take action based on comments, criticism and analytics

[fomayof928@mowline]

There are ways to do so beyond begging (which you definitely shouldn’t do).

For example, you might consider publishing success stories and existing positive reviews from your satisfied customers. This can help highlight positive experiences to your social prospects who might not have checked out any third-party reviews yet.

A post on X from Jackson Boyd featuring a client testimonial on Trustpilot.

Beyond customer comments, employee advocacy and mentions czechia b2b leads from your own team can also create more positive sentiment. Don’t be shy about re-posting your customers’ positive responses or shout-outs, either. This includes asking for permission to republish user-generated content to use in your future marketing.

A user shares a photo of a plane coasting during sunset. The brand account for Charleston International Airport responds to the post asking if they can reshare on social.

Finally, consider the power of listening to what your customers have to say.

Maybe they’re glowing over your recent customer service initiatives. Perhaps they’re unhappy about recent pricing changes.

Either way, don’t just take those comments in stride. Instead, listen to such feedback and make changes to your business accordingly.

And yet again, this is where Sprout can help. Digging into your listening data, you can uncover specific terms that pop up in your customer conversations to help you understand what you’re doing right and where you can improve.

A screenshot of the Conversation Overview in Sprout Social. The image demonstrates key metrics of select keywords and hashtags on social media.
The same applies to your third-party ratings, reviews and mentions. Being a business today means having a thick skin, but it also means taking criticism where it’s due.