As Izvestia wrote, according to the author's plan, the new rules

[tanjimajuha20]

A "Russian shelf" will appear in online retail — domestic goods will occupy the top spots in search results, Izvestia has learned. Online stores will have to show the first 50 items — specifically Russian products. This provision is contained in the latest version of the "shelf" bill. What products will be affected first and what are industry representatives concerned about — in Izvestia's material.

Go online
United Russia deputy Tatyana Butskaya has prepared a new version of the bill on the "Russian shelf" - it is being developed with the support of the Ministry of Industry and Trade, the document has already been sent to the government for approval. Izvestia has familiarized itself with it. Thus, it is proposed to "move" foreign goods on the shelf so that domestic producers receive an impetus for development.

should come into force on belize whatsapp resource March 1, 2024. All goods on the market will be divided into domestic and foreign. The former will include those manufactured in the territory of the Russian Federation, and the owners of the factories must be Russians or Belarusians, and the brands of the goods must belong to citizens of the Russian Federation.

This rule applies not only to stationary retail, but also to online trade. Aggregators and online stores will have to "ensure, of course, the priority placement of offers" for the sale of Russian goods. The share of domestic products will be determined over time by the Ministry of Industry and Trade, but it should not exceed 50% or the first 50 product cards, and the implementation of such rules will have to be monitored by Rospotrebnadzor, the author specified in the text of the document.

There are powerful production facilities and strong brands in the Russian Federation - household chemicals, cosmetics, perfumes, hygiene products, the explanatory note notes. But domestic enterprises are sometimes poorly represented in retail, as a result of which their capacities are underutilized. As a result, our citizens have few opportunities to get acquainted with Russian products. While the shelves are dominated by foreign brands and those brands that suddenly became domestic in 2022. They still continue to use the resources of transnational companies and may return under their control, the document emphasizes.

As soon as domestic manufacturers receive enough shelf space next to foreign brands and priority search results in online trading, they will begin to develop more dynamically - they will invest more in the development of their capacities, expand their personnel and increase the number of developments. As a result, the cost of production will begin to decrease, and the quality of goods will increase, the explanatory note notes.

The government has sent the bill to the Ministry of Industry and Trade for preparation of an official conclusion, the Cabinet of Ministers told the publication. Izvestia sent a request to the ministry.

The Ministry of Economic Development told Izvestia that they had reviewed the draft law and sent their position to the Ministry of Industry and Trade. The department declined to comment further.

The FAS reviewed the bill, and the response was sent to the Ministry of Industry and Trade.

It is important to establish a list or at least criteria for goods that will be covered by the new requirement for a "Russian shelf," a source in the Cabinet of Ministers told Izvestia. Otherwise, an incorrect interpretation of the draft law's provisions could hinder the work of marketplaces, and therefore reduce the availability of goods in general for consumers, he suggested.

So far, it is only assumed that the quota will not be able to exceed 50% in traditional trade and 50 product cards in electronic trade, Deputy Minister of Industry and Trade Viktor Yevtukhov told Izvestia. But smaller values ​​may be established, depending on the current capabilities of Russian industry, he added.

— Today, Russian manufacturers of household chemicals and cosmetics report that their production capacities are underutilized by two times, despite the fact that they produce world-class products, and their representation in trade does not exceed 30%, — explained Viktor Evtukhov. — This segment definitely requires government support. There is potential for the development of powerful national brands and serious export potential.