The worthy-cause email charitable support

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– especially at the enterprise and corporate levels – has gotten its fair share of bad press in recent times. Millennials in particular are wary of brands that overstep their social-justice bounds. Just ask starbucks whose racetogether campaign was roundly considered to be one the biggest social media fails of : starbucks the danger here – when making your own worthy-cause announcements – is coming off as opportunistic, like you’re taking advantage of a cause rather than genuinely supporting it.

Warnings aside, most people nonetheless gambling data philippine appreciate companies that support worthy causes and give back to the communities around them. After the disastrous nepal earthquake in , online design marketplace creative market announced that they would use the platform to generate funds for the relief efforts. It was a touching move that showed they were both in tune with what was going on in the wider world and willing to lend a helping hand.

Email subscribers while the cause may not be directly related to your industry or clients, if it’s something they feel passionately about, it serves as a way to provide them with an opportunity to give back and show that you also care about their interests. Announcement emails don’t have to suck it’s true: most “announcement emails” suck. But don’t despair. Instead of firing off the same old unengaging dribble everyone else is churning out – “new items in stock!” “we’re growing our company!” or “happy holidays!” – use one of the five attention grabbing types listed above: the frequently-asked-questions email the questions-of-your-own email the joy-spreading-celebration email the omg-that’s-valuable email the worthy-cause email remember, the only way to truly have a genuine relationship with your list is to blaze a new path and find unique ways of connecting and being a part of their lives.