Generates brand awareness

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UGC puts your brand on the radars of new audiences. Every share, tag and mention extends your reach and spreads your brand’s message.

Brand awareness is the first step in the marketing funnel. Familiarity breeds trust—when people recognize your brand, they’re more likely to consider you when they’re ready to buy.

Each user’s content is a personal shout-out to your netherlands b2b leads brand, and their followers are all ears. It’s a network effect—every post introduces your brand to a new circle. And because it’s coming from someone they trust, it makes a lasting impression.

Creates authenticity
UGC puts your brand on the map in a way that feels organic, not intrusive. It’s shared by real people in real-time, giving it an authenticity that paid ads just can’t match.

Our research highlights an obvious gap in brand content—consumers don’t see enough authentic, non-promotional content on social media. Even when they work with influencers, our research shows that 62% of marketers encourage influencers to share their real experiences, while 50% choose influencers who are genuine fans of their product.

There’s an opportunity for brands to bridge this gap and curate content that resonates on a personal level and builds trust.

When you showcase UGC, you’re not just adding content to your feed—you’re building a community around your brand. You’re telling your customers, “We see you, we hear you and we value what you have to say.” This recognition motivates them to engage more and even contribute their own content.

Builds brand loyalty
When you actively showcase user content, you acknowledge and celebrate your customers. It makes people feel connected to your brand and feel like they’re a part of something.