Planning sales of goods: tasks and methods of implementation

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The product is better remembered by the buyer . Visual memory often comes to the rescue when the name of a brand is forgotten: most likely, you have more than once used the language of images when searching for a familiar product or telling friends about a purchase ("In a blue can, with white patterns").
Increasing the value of the product . For example, this makes it possible to present it even without separate gift wrapping.
Additional advertising impact . For mexico telegram number database example, when a customer walks down the street and has an originally packaged product in his hands, then passers-by involuntarily pay attention to it.
A variation of the packaging strategy is the creation of product sets: this approach is most often used in the cosmetics industry.

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What is needed to successfully launch a product differentiation project?
The development of a product differentiation strategy is based on several initial factors:

Defining the basic characteristics of a product and expressing them in qualitative and quantitative form. At the same time, you need to pay attention to all the nuances - there are no trifles in marketing.
Comparison with similar products from competitors, highlighting the parameters by which you look better.
Research of the target audience and identification of significant criteria influencing the purchase decision.
It is this information that serves as the basis necessary for drawing up a marketing strategy.