Their CTA placement is also very strategic as it follows the support text for their premium plan offer. This way, users can easily understand the context of the CTA, encouraging them to take action. Finally, we have to mention how short and concise this email is. Loft Loft's re-engagement emails combine FOMO, great discounts, and free shipping offers. They started by highlighting the new benefits of sizing and new clothing options, which make them more inclusive.
So if this is the reason why subscribers are overseas chinese number data turning them off, this new development will most likely be brought to their attention. After receiving the benefits, the intention to re-engage is completely clear, which is a great idea as subscribers are more likely to take action after seeing what they will receive. This sentence also perfectly explainsLong time no see - we miss you." Plus, discounts of up to and free shipping are hard to ignore.
Additionally, Loft uses CTA buttons correctly in many ways. First, they offer different CTAs to ensure readers go to the specific product page they’re interested in, rather than the home page. They also use action language and contrasting colors to make the buttons stand out. YouTube This YouTube TV re-engagement email uses a limited-time discount and reinforces its value to grab the email recipient’s attention. The email is long, but YouTube breaks up the text with relevant visuals.