How to get explicit consent for promotional emails

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This may vary based on your business model and email frequency. Here are some factors to consider: No opens or clicks: A common criterion is a lack of opens or clicks within a specific time period (such as , , or a few months). Engagement Metrics: You can also view other metrics, such as not responding to a specific call-to-action or ignoring a re-engagement campaign. Once you have defined inactivity, use your email marketing platform to separate these inactive subscribers from your active subscribers.

This segmentation is important for rcs data subsequent steps. Steps: Start a re-engagement campaign Before you start removing subscribers, it’s a good practice to try to re-engage. Here are some strategies to win back inactive subscribers: Special offers and discounts: Create exclusive offers just for these subscribers. Sometimes, a good offer can reignite interest. Personalized content: Use what you know about these subscribers to create highly relevant, personalized emails.

Start by reminding them why they subscribed. Feedback Request: Ask inactive subscribers why they stopped participating. Not only does this help re-engage users, but it also provides valuable insights into improving your overall email strategy. Closely monitor responses to these re-engagement efforts. If the subscriber responds positively, move them back to your active list. If not, it's time to move on to the next stage of the sunset process. Steps: Implement a Step-by-Step Removal Process For subscribers who remain unresponsive despite your efforts to re-engage, it’s time to begin the process of removing them from your list.