The four phases of the process

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The execution of an adequate inbound marketing strategy is materialized in these four phases :

Attraction : Using relevant content on our website about a user's need to attract them. The goal is to get a customer interested in a company through its content, instead of landing on the website through a low-quality click (PPC, indiscriminate email marketing, etc.).

Conversion : This is the stage in which uae email list visitors are converted into registrations for our database. To obtain valuable information from users through a form, it is necessary to offer something in return, an offer of content that provides added value (a PDF book, a video, a tool, etc.).

Closing : At this stage, our goal is to transform the leads obtained in the previous phase into clients. How do we achieve this? Using a series of automation and lead nurturing tools (establishing personalized contacts based on the client's profile and behavior).
Loyalty : Establishing bonds with customers and making them feel satisfied with the brand until they become brand ambassadors is key to increasing the number of sales.
Aspects of an inbound strategy
The inbound marketing strategy is based on four basic concepts:

Properly selected content , as long as it provides value .
SEO , which we obtain through keywords, since it is more profitable to be correctly positioned in search engines like Google than to invest in paid traffic .
Social media , which does not refer exclusively to social networks, but also to blogs, which are perfect places to transmit content.
The use of email to transfer high-value personalized content, based on our previously acquired knowledge of customers.