Start by making 1-3 videos per week and watch the results. You'll be amazed at how much of a difference it can make. So don't wait. Now is a better time than ever to add video to your social media marketing efforts. . Pop-ups and automated email campaigns
Popups can be an effective way to feed your sales funnels by converting potential customers to your website. It is said that almost 95% of website visitors do not make any purchasing decision on their first visit, which is a lot.
To overcome this, you should use popups to capture your visitors' names and email addresses for outreach purposes.
Easter Pop-Up Ideas
You can use popups virtually anywhere – on your website, blog, product page, etc. They can be triggered by certain behavior or other parameters that you pre-define. The goal is to capture potential customers, and automation can help identify and capture data about them.
With automation, they can be set to trigger when a reader scrolls past a certain percentage (85% for example) of your blog post or by the amount of time a visitor spent browsing your product page.
Popups should have an eye-catching design, with a powerful qatar mobile number example punchline like “ Join a community of over 50,000 SaaS leaders ” etc. It is important to trigger your popups at the right time and remember not to overdo it because you don’t want to come across as annoying.
Once you’ve collected your email addresses, you need to move on to creating automated email campaigns . With automation, you can schedule emails to be sent at set intervals while still staying personal. There are several options to categorize your subscribers by the channel they came to your website through or by their website activity and interests.
You can feed this data into your automation tools to create custom themes/templates, content, and offers tailored to each segment.
3. Content automation
Content marketing is an important aspect of attracting leads and nurturing them into the sales funnel. The only challenge is that you need strong, high-quality content if you want to generate quality leads for your funnel, and that can be time-consuming.
Not only can you generate decent quality, , but you can also use it to distribute your content and automate many repetitive processes in the content lifecycle.
It works by using NLP (Neuro-Linguistic Programming) and NLG (Natural Language Generation) technologies that can help businesses speed up content creation. It can primarily generate content in text (reports, summaries, narratives, or basic product descriptions), audio, and image formats.