The competitive advantage nformation

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How we collect and manage information will determine our losses or gains. There are now more competitors, more information available about them and about the market, which is global. The winners will be those who develop an intelligence system, so that information and knowledge can easily flow through their companies so that they can constantly learn.”

For companies , for example, it is important to know what their competitors are doing in order to be able to anticipate them. But not only that, they also need to know what their clients or potential bulgaria email list clients want or need. Likewise, and depending on the sector in which each company operates, they must be aware of legislative changes or new developments in their sector of activity.

A technological surveillance and competitive intelligence system allows companies to better understand their environment and helps them make the best decisions because they have relevant information and know how to use it. Technological surveillance is an organized, selective and permanent process of capturing information from outside and from the organization itself on science and technology, selecting it, analyzing it, disseminating it and communicating it, to convert it into knowledge to make decisions with less risk and to be able to anticipate changes.

This whole process is of vital importance for large companies, but it can also be very useful for SMEs : a small business needs to know the environment in which it is established. Establishing itself in a young neighbourhood is not the same as establishing one in one with an older population. An SME that knows its environment and its competitors can seek alliances with new partners, focus its efforts on the most profitable production processes, and be successful in innovation processes.