Here’s how to optimize your emails for mobile devices: Use a simple layout. One with a single-column design is preferred so all elements can stay in place. Keep emails concise and straight to the point. Overly long emails can throw people off. Maximize white space so the email content doesn’t appear cluttered– especially if you’re not including images. Let’s see an example: Sauna House starts this email campaign with a nice image and places primary CTA buttons above the fold.
Notice how they use short paragraphs and leave tunisia telegram database enough space between each section. Email Marketing trends example offering discounts on private HCR packages in a wellness setting. Source Also, optimize images for quick loading. Email marketing tools like GetResponse allow you to compress/resize images that may be too large. Use appropriate file formats like PNG, JPEG, and GIF. It’s a good idea to test/preview your email on various devices to ensure a consistent look.
Brand newsletters Brand newsletters let you connect with customers beyond promotional email campaigns. With brand newsletters, you share content that’ll help leads know you better. You’re sending emails with compelling brand stories, highlighting your company values, or telling email subscribers about specific initiatives you’ve started. Brand newsletters may also include employee spotlights or special milestones you’ve hit as a company. This email by Station is a remarkable example: Email Marketing trends example highlighting Station's customizable desk options.