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Improving the quality of service: 8 tips
Rely on knowledge of user behavior
Collecting user data on the site helps to track where a person is having difficulties and promptly offer them help in a trigger message. This helps to reduce the number of negative requests to support, increasing loyalty and reducing the workload on managers.
It is important to consider that the functionality of some services is difficult to make intuitive. In such cases, trigger messages can be sent at the right time as a hint. This is what the online service Tablo
did : after updating the product, the team launched a chatbot with a message and instructions for updating the settings. 14.2% of users on whom the scenario was launched responded that the update was useful for them.
An example of starting an onboarding dialogue with a chatbot
Starting a dialogue with the bot
Several questions will help you analyze interactions with the client at different stages of the journey and visualize this journey:
How soon after a purchase does the customer contact you?
How often do clients write (call)?
What do they ask most often?
Do customers who eventually stop buying from you contact you more or less often than those who stay with you?
How do you measure customer engagement?
Understanding this path will allow you to anticipate user requests. For example, if in the first month after connecting, clients ask questions about setting up a personal account, you can offer extended instructions immediately after registration.
Read a separate article to learn how to build a customer journey map and what questions will help in its creation.
Most likely, customer convenience and satisfaction are already a priority for support and customer success teams. We suggest looking further and asking the question “what would be better for the client” in all teams.
In Carrot quest, teams regularly synchronize on released features, customer requests, challenges, and plans. This helps people from different departments speak the same language and reduce the number of organizational problems. Let's show an example from a product company.
For example, a user fails to order a product — when it is delivered to his city, the discount is not applied to the receipt. If the teams work out of sync, there will be more dissatisfied customers: those who are promoting this promotion will continue to spread it, because they are not responsible for the ultimate happiness of the customer.
If you make customer convenience your overall goal, there will be fewer situations like this.
Make information as accessible as possible
Remember what you do when you can't find some information on belgium email list a website? You look for articles or a chat window with support. But what happens if you don't find any of that and the problem isn't solved? You leave the site or stop using the service.
Here are some reasons why customers leave:
the product is too complicated, customers cannot understand it right away;
the service has functions that may be inconvenient for the user;
the client encounters a bug or missing feature.
Try to make working with the service or website convenient for the user. Add a noticeable icon of online chat with the operator to the website and other channels of communication with the user, connect a chat bot to answer questions 24/7.
On sites that use Carrot quest, there is a chat window in the lower right corner, where support service workers are ready to answer your question.
What channels do they use to do this?
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