Transactional SEO architecture is based on optimizing the structure of a website to facilitate and enhance online business transactions instead of using generic keywords.
By following this strategy, companies seek not only to increase the visibility of their website in search engines, but also to direct traffic to specific pages where users can perform actions that generate value for ecuador mobile numbers list the business, such as making a purchase, requesting information, downloading a resource or subscribing to a service.
In this way, companies ensure fluid navigation on their website and increased visibility of commercial offers to improve the conversion of visitors into potential customers.
Transactional SEO architecture is essential to fully harness the potential of digital marketing and maximize the return on investment in your online presence.
How to implement a transactional SEO architecture?
Now that we have clarified the concept, it is worth continuing to read to discover the most important steps to take to implement this revolutionary strategy in digital marketing:
1.- Research keywords
With the help of SEO tools or the Google Adwords keyword planner, the first thing you will have to do is discover those that are most likely to generate conversions, in addition to discovering which keywords have a higher search volume.
2.- Create content
Once you've designed your page structure with transactional keywords, you'll need to fill those pages with content relevant to those keywords. You could also include a blog section with articles relevant to the keywords that encourage the user to make a transaction.
3.- Build links
Once you have relevant content on your website that is starting to attract qualified traffic , you should create inbound links from external websites . This helps to increase the credibility of the site and increase visibility in search engines.
4.- Monitor performance
After completing all the steps, it is very important to monitor web traffic, conversions and search rankings to know whether the transactional SEO strategy is paying off or not. A very effective tool for this is Google Analytics.