Making changes to your content strategy is the key to survival

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One of the most relevant conclusions we can draw from the study is the need to quickly adapt content marketing strategies to the new reality. 80% of respondents said their organization implemented changes to its strategy quickly. A wise move, since 4 out of 5 said the change was successful . In fact, 86% indicated that they planned to maintain the changes made.



B2B Marketing Trends



However, the changes made were not egypt email list extraordinary. Only a quarter made major changes to their strategies, while 69% made moderate changes or minor adjustments.



Pandemic impact on content marketing



Some of the main adjustments made to respondents' strategies were as follows:



Changing the messaging strategy (70%)
Adjustments to the editorial calendar (64%)
Changes in content distribution and promotion strategies (53%)
Website modification (40%)
Allocate more resources to social networks and other online environments (40%)
Review the user purchase cycle (31%)


Other actions , although carried out by less than a third of those surveyed, were increasing the time they spent talking to users , changes in products or services , changes in buyer personas , adjusting KPIs or changing the metrics to take into account in their content analysis.



B2B content marketing



The main keys to companies with the best results
A very relevant aspect of the study carried out by the Content Marketing Institute and MarketingProfs is its comparison of those actions that have been carried out by companies with good results that have not been adapted by those that have not obtained a good performance.



At this point, the main conclusion drawn from the study is that the organizations that have achieved the best results during 2020 have focused their content marketing strategies on achieving objectives beyond brand recognition (73%). It is also highlighted that the majority (60%) focused on creating a large network of subscribers . In addition, practically all of them measured the results of their content strategies (94%) and used an editorial calendar (80%).



Evolution of content marketing



Future prospects
As we have been able to observe thanks to the study by the Content Marketing Institute and MarketingProfs, knowing how to adapt our strategies to changes and unforeseen situations is one of the main keys to the survival and success of any organization.