The importance of emotional marketing

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Over the last few years, it has been proven that emotional marketing is just as effective, or even more effective, than any other strategy used in a campaign. Emotional marketing is completely linked to the brand identity. In times of crisis, it is a mistake to create advertising campaigns that are solely and exclusively for sales, leaving aside branding techniques.

Neurologist Antonio Damasio argued that “ emotion is a necessary ingredient in almost every decision we make .” What he wants us to understand by this is that our purchasing desires and needs are largely linked to our emotions.

- How to get clients for many more years with emotional marketing -

We have all heard that the experiences a venezuela email list person has shape their personality. Well, these experiences also generate preferences when making decisions. That is why sometimes, blindly, we know almost with certainty whether a person will like a product or when we see it we relate it to someone we know.

Let's simplify it so that it's a little easier to understand. When we see a person on the street dressed in a clearly gothic look, something tells us that we shouldn't offer them a heart-shaped bracelet, Latin music, romantic comedies... Mind you, there is always the exception.

But these people dress in this way because they buy and choose these clothes emotionally. Because they feel that wearing these clothes, these colors, not only makes them identify with them but also makes them stand out from the crowd. And one of the factors that consumers look for the most is to stand out and stand out from others, to be unique and different.

Working with emotional aspects has its advantages, but as with everything, there are also drawbacks. Let's deal with the drawbacks first, because they are the ones that brands must work with most carefully.