The audience to which the product is directed

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This section is as important as it is necessary to address. Knowing the recipient of the product or service helps in planning the strategy because it is essential for, for example, choosing which social networks to be on. Identifying the target in terms of age, gender, location, income, hobbies, etc. is essential for defining the social media strategy.

Let's get to work: The plan

It's time to design the social media honduras email list plan for your business . If you have taken into account all the previous points, you already know the product well, you know where you want to go and you know what you want to do. You just need to design how you are going to do it.

Choose the social media you want to be present on. Not too many and bad ones, but the right ones and the most appropriate ones for each business.
Define actions for each social media. For example, what will be shared on Twitter and how often will it be posted.

Contribute, contribute, contribute

You should always contribute. Not only should you think about the type of language you want to use on each social network (do you use informal or informal forms, do you use emoticons or not...), but you should also establish what content you want to contribute. Your presence on social networks cannot be based on selling the product. That will not generate engagement, but quite the opposite. Users will move away from content that they consider spam and that does not contribute anything to them. Providing valuable content for users will be the best tool to make them feel that they are part of a community that is useful.