10 tips to improve your content marketing

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An increasingly necessary trend for companies is to provide their brand with content marketing and increase its own personality. This is why the effectiveness of content marketing actions has been confirmed .

Content marketing is the part that is responsible for creating, publishing and distributing content for your target audience. Generally, these types of actions are shared online and are intended to attract new clients. This is not an action with immediate results but rather a long-term one. An example would be this very blog. By creating content, we manage to colombia email list attract readers interested in certain topics that are BCM Marketing's target audience and our articles can be the first step in creating interest in our agency.

A peculiarity of content marketing is that it is a complementary action with any other marketing action, since it works independently of them because its objective is to create a source of traffic and sales opportunities.

Tips for creating content marketing
That's why in this post we are going to give you some tips to create dynamic content that can help you get new leads:

Look for inspiration everywhere. Read blogs, listen to music, have conversations… you never know where your next idea will come from.
Always plan a briefing to base your presentation on: Planning is key, even when it comes to organizing the ideas you want to convey.
Identify the company's objectives. The company's marketing must always be oriented towards the company's objectives, both in the subject matter of the content and in the channel used to transmit it.
Create the right context for your content. Find out which channel and time is best for sharing it.
Establish a distribution strategy for your content. It is more beneficial to generate content periodically than to upload a large amount at once.
Prioritize content. Select the content that can be most effective for your audience.
Identify the type and format of content you need. Perhaps your ideal content is to showcase your product catalog or additional information about your products through videos. Every situation is different.
Consider audience input. Your audience knows what they want, so why not listen to them?
Save the feedback you receive from your audience. It can be very important.
Collect the information you generate. You never know when you might need an article, video or book you've already generated again, so it's best to save it.
At BCM we understand content marketing as an essential part of digital marketing. Do you want to try it.