In this way lists of users known as audiences will begin to be generated

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In this sense, you should consider whether the user is in the research phase, in the phase of choosing between products or providers, or is ready to convert but not ready to disconnect.

If the user is in the research phase
Initially, the user is researching various solutions. While in this phase, the user has not yet decided whether he or she is ready to take action.

Assuming that the user is already interested in a product or service that you offer , you can bring them back once they feel ready to take action or convert, using simple techniques like the ones we share with you below.

How to do remarketing?
Remarketing is a Google AdWords technique that consists of showing ads to users who have already browsed your website, while they browse different websites.

Remarketing always has the same goal: increasing conversion. To achieve this, email and SMS subscriptions, social media, PPC (Pay Per Click Advertising) or ad buying are used.

To execute this technique you only need to install a piece of code, list of el salvador cell phone number known as a Pixel, on the pages of the website where you want the data to be collected.


Nowadays, we can distinguish 5 types of remarketing with different characteristics, but with the same objective.

Standard . The user is shown an ad related to the display network. This is very useful for building user loyalty.
Dynamic . Dynamic ads are shown to the user about the products or services that the user initially showed interest in, reinforcing the impact.
For mobile apps. The user is shown ads for mobile apps related to websites they have already visited.