Example 3: But who said that to generate leads email database australia you only have to ask for a simple email? lead generation with quiz Seray Keskin of Sleeknote created a list of 7 examples of marketing funnels built with quizzes. Even in this case, these are examples that go beyond the classic funnel marketing strategy. It is not about asking for a simple email (so as not to annoy the user) in exchange for something (discount, evaluation test or ebook). For this strategy to work, 2 elements are needed: Engage target users Entertain them with unexpected and fun questions The first example Seary tells us about is Beardbrand.
It is a leading brand in the beard care products sector. This is a quick quiz of 10 never banal questions. Through originality, in fact, the quiz manages to profile the user in a very detailed way and, at the same time, to keep him involved until the end. I would like to point out the 2 final steps: Before showing the test result, the user is asked to leave his email (after answering all those questions his curiosity will be such that he will do this action without thinking too much). After the test result (on the same page) the most suitable products for the user are also shown (based on the answers he/she provided).