What is the difference between a chatbot and an AI assistant?

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Summary: Discover how AI assistants can improve every stage of your sales funnel, from lead generation to customer retention. Learn about their role in marketing, sales, and customer service.
Businesses should always be looking for fresh ways to transform their marketing funnels and create outstanding experiences for their customers. In today’s world, this means leveraging Artificial Intelligence (AI).

AI can reshape how customers interact and move afghanistan whatsapp number database through a business’ website and social media. AI can improve every stage of the marketing funnel – from capturing attention at the top to cultivating loyalty and customer advocacy at lower levels of the funnel. The possibilities for AI in your sales funnel are endless. And this blog is going to take a closer look at several different ways AI can improve your business’ marketing funnel.

People often use the terms “chatbot” and “AI assistant” interchangeably. The reality, however, is that chatbots and AI assistants have different functions and levels of complexity when improving customer interactions. The key differences are:

Chatbots
Chatbots follow predetermined guidelines and scripts that tell them how to perform specific tasks . They are great at handling simple, recurring tasks like answering frequently asked questions (FAQs), making appointments, or providing basic details. While they can mimic human dialogue to a certain extent, their responses are limited to what they have been programmed to do. So a chatbot is generally only as good as the series of questions and answers it has been preloaded with.