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no problem. I'm a person who doesn't focus too much on the exterior but on the substance. I really believe that a person can be more productive if they feel comfortable. For this reason Gabriele will always be free (as far as possible) as long as he is productive in his studies, etc. Thank you so much Alessandro, it was a pleasure. See you next time. Thank you so much for the interview. For those who want to know more about me, you can visit my website www.alessandromazzu.it to watch videos, read posts and listen to podcasts.


The first operational manual for Web Marketing Consultants united arab emirates business email list Interview with Francesco Giorgio Fiore Home Blog Interviews Interview with Francesco Giorgio Fiore CEO and co-founder, together with Luigi Sciolti, of UpVision, one of the best e-commerce marketing consultancy firms in Italy. Published on 25/07/2017 Francesco Giorgio Fiore is CEO and co-founder, together with Luigi Sciolti , of UpVision , one of the best e-commerce marketing consultancy firms in Italy. Passionate motorcyclist and sailor, author of the book E-Commerce Manager (Dario Flaccovio Editore) and, above all, a wonderful person (and I say this not only because he owes me a boat tour of Salento, let's be clear!) In the introduction to your book you say “e-commerce doesn’t work alone, it doesn’t work from the comfort of an armchair”.


How does e-commerce work, then? The perception that people have outside of e-commerce is that it is something simple to manage, that requires little work. This perception, unfortunately, makes people take the start of a project too lightly and can lead to negative consequences. If we add to this that, in most cases, advertising channels are activated haphazardly, without an upstream brand positioning strategy, as consultants we often find ourselves faced with disastrous situations that are difficult to recover from. However, when the start of a new business idea is planned correctly (and an e-commerce project must be considered as such), the risks are reduced to a minimum and you are ready to face the most disparate situations.