Stories Give You Credibility

[rifat28dddd]

Stories Are Easy To Remember
Think about how many stories you can recall that happened hundreds or thousands of years before you were even born.

You probably don’t remember setting out to memorize the story of Moses, Sleeping Beauty or urban legends like the lover’s lane murderer with a hook for a hand, yet there they are, ingrained in your memory.

On the other hand, you might not remember what you did last Tuesday or what your spouse asked you to pick up at the store this morning.

The power of a good story is something we as salespeople can’t afford to ignore.

Lets look at how and why you need to consider adding the skill of storytelling to your sales tool kit:

Why Integrate Stories Into Your Sales Process?
A short, well-crafted story can drive home your point nigeria telegram data better than a dozen busy Powerpoint slides. Stories package your message in a way that a listener can easily digest.

The real secret to their power, according to master storyteller Annette Simmons, is this: “Stories give people freedom to come to their own conclusions.”

And if a prospect has arrived at their own conclusion, doesn’t that make your job as a salesperson that much easier?

All day long a prospect listens to salespeople tell them how great their products or services are.

It’s no wonder they get a little jaded.

Not only is a story a refreshing break from that first person horn-blowing, but it also effectively hands over the burden of proof to an objective third-party, significantly increasing your credibility.

Stories Help Us Connect
Cold hard facts and figures rarely move people. Put a face on those facts, however, and it’s hard to stay detached.