Budget: Email marketing platforms range from completely free to premium pricing. What you choose will depend on how much you want to spend, but also what you want from the service. Free email marketing services are great if you have basic needs. As you scale your business, you may find that a paid option is a better fit.
Scalability: I'm assuming your goal is to grow your business, so in this case, be sure to choose an email marketing platform that can help your business grow. This means checking how many subscribers each plan allows and how much it will cost to upgrade as your contact list gets bigger.
Automation: Once your contact list reaches a small size, managing certain tasks can become tedious and unruly. A good email marketing service will provide you with helpful automation that makes completing repetitive tasks much easier.
How to choose
When you're looking for the right email marketing platform, japan email list you'll find that there's a huge range of great options out there. Some options to get you started include ConvertKit and ActiveCampaign.
If you're new to email marketing, ConvertKit is more user-friendly and straightforward. ActiveCampaign is more suited to large companies that need extensive automation.
Check out my detailed comparison of ConvertKit vs ActiveCampaign to learn more about these popular services.
Grow your email list
Regardless of how you plan to develop your email marketing strategy, the first step is always to build your contact list.
The best way to grow an email list is with a call to action. A call to action is a tool used to elicit immediate engagement from the audience.
In this case, the “action” is to sign up for your email list. There are a few ways to do this, so let’s get started with that.
An often overlooked way to gain email subscribers is through social media. You may find that using Instagram to grow your contact list is surprisingly effective.
Instagram posts often achieve quite high interaction rates and are therefore the perfect tool to attract more subscribers.
Encourage your followers to sign up to your email list through contests, free online courses and webinars.