Your call-to-action needs to be structured in a way that it's the most natural conclusion to the story that you've been

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The ultimate email marketing best practice is to use the same theme or story for;

The subject line

The opening sentence of the email

The content of the email

And the call to action at the bottom of the email

An example for you;

SUBJECT LINE: The $5,000 index finger method

OPENING LINE: The index finger I'm using to type this email taiwan number data made me $5,000

EMAIL CONTENT: (The content of the email then went on to
CALL TO ACTION: Take your index finger and click this link to grab this offer:

So this way, the same device or trigger that got people to notice the email in the first place is also the same device that carries through the entire email and gets them to click the link.

Ideally, your call to action needs to have a level of curiosity.

You do not want to answer all the questions that people may have about an offer in the email.

This is the job of the web page, not your email.

Some effective ways of using curiosity to get people to click a link include;

LINK HERE
(You won't believe the price.)

LINK HERE
(Check out the extra bonus at the bottom of the page)

LINK HERE
(Read the full story at this link)

Two more things you can do to get a higher click through rate is to use scarcity and urgency.

If you have an offer that's expiring at a certain time, then you can talk about this right next to the link, which encourages people to click.

And if you are only selling a specific amount of units you can also mention this right next to the call to action as well.

And finally, let's talk about how to...


#5.5 Use These Powerful Psychological Triggers
Use Sales Triggers in Your Email MarketingAs a little bonus, here are some of the most powerful psychological triggers you can use to increase your email marketing engagement across the board.

By using these in combination with all of the email marketing best practices we've already covered you can really ramp up your open rates, and your click through rates, as well as your sales.

#1. Use Stories
People love stories.

We've have this innate connection to them ever since we were children and, as a species, this dates back hundreds of 1000s of years.

"You need to let go of the idea that your emails are about your business - they need to be personal and written in a one-to-one way."
The more you can incorporate storytelling into your subject lines, your opening sentences and the main content of your email, and then link it to the call to action, the more sales you're going to get.

#2. Emotions
By expressing emotions in an email, you are forming a direct connection and relationship with your prospect.

Most people who do email marketing, avoid this, or don't even recognise it as a strategy.

But the more you can connect with people in this way via email the more you will get to change their emotions;

Buying anything is always an emotional transaction.

If you can open up a little bit and tell a personal story about yourself, or connect with people on a deeper level, then you are more likely to get the sale.