Understand your customer’s story

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People don’t care how much you know until they know how much you care (quote by Theodore Roosevelt). Know your customers and let them know how much you care. Use empathy and authority. Sometimes we overthink things, brands need to take time to listen to customers and understand their stories.

Personalize
“Treat others the way they want to be treated, not the way you uruguay number data want to be treated.” Show your brand cares about customers. Grammarly is a great example of a brand that uses personalization to deliver what customers want (through AI). Try to use personalization in all products or funnel stages, to connect to your customers.

Exceed Expectations
Every interaction makes customers feel: Negative, Neutral or Positive. Brand employees need to create net positive outcomes to make customers feel better, and take people from a negative experience to a neutral or positive experience. People don’t forget memorable experiences with brands.

Repeat
It’s not magic. Brands need to repeat and continue to do things that matter. In every phone call, every email, and in all interaction with customers. “Repetition makes reputation and reputation makes customers” (quote by Elizabeth Arden).