This is the most difficult and responsible moment in SMM. This may include:
Conducting surveys (they should be related to the subject analytical base). Based on the answers, you can create a more detailed portrait of the audience, get feedback on the quality of products/services, analyze the demand for a potential new product in the assortment, etc.
Working with negative reviews (there must be a clear strategy and appropriate powers to resolve controversial situations; the heads of the relevant company departments must be involved in working with such tasks).
Answering questions about products/services (requires deep afghanistan phone number data knowledge of the subject matter, so full-time specialists should be involved in the work).
Development of thematic design and media materials ( images , banners, videos, etc., in accordance with the chosen platform). All this requires qualifications. It is not always possible to cope with it on your own.
Carefully introduce the advantages of your products in third-party thematic communities (for example, when you can use a comment with advice on the best service to solve a potential client’s problem in a timely manner – “Which email newsletter service do you use in your projects?” …).
Publishing any type of content (informational, entertaining, engaging and other materials) is interaction with users. Therefore, the content flow is planned in advance, and it should change only for objective reasons (important events in the market, changes in marketing policies, etc.).
An equally important introduction is that the larger the audience becomes, the more time and effort you need to spend on reactions.
This is why large companies spend money on specialized software and services that can track brand mentions in comments, monitor the appearance of new reviews, automate the posting process (publication of materials according to a schedule), can analyze the popularity of groups and publics, and collect additional data about the audience.