How do you create a custom dimension in Google Analytics?
16 Google Analytics Custom Dimensions to Track Your Online Store
“One custom dimension we’ve set up to dig deeper into our customer data is tracking visits to collection filters,” says Brian Lim of iHeartRaves. “We’re always trying to optimize our site to deliver the best customer experience. Tracking this data allows us to measure what filters customers are using to sort through our products and how that impacts conversion rate. With this information, we can also test different filters that may help a customer find what they’re looking for.” User ID
What are custom dimensions?
Whenever you're dealing with an abstract concept, like custom dimensions, it can be helpful to use a real-world analogy. In this case, creating custom dimensions in Google Analytics is similar to the process of building an ice cream cone.
The ice cream, whether it's Rocky Road, Mint number saudi arabia Chocolate Chip, or your flavor du jour, etc. – is your Google Analytics account.
And, custom dimensions are the equivalent of all the delicious toppings, like rainbow sprinkles, whipped cream, and fudge, that you put on your ice cream to make it uniquely yours.
Simply put, custom dimensions allow you to collect and analyze additional layers of data beyond the standard dimensions within Google Analytics.
Full Funnel eCommerce Dashboard
16 Google Analytics Custom Dimensions to Track Your Online Store
Now that you know how to create custom dimensions, here are 16 use cases.