Solution: SalesAI Speech Analytics

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Every call center faces the issue of monitoring the quality of sales managers’ work. And Autostrong is no exception: the previous method of analyzing calls — manually listening to recordings and giving feedback to employees — took up to two weeks, and sometimes a month. Every time a manager received feedback, he could already forget what exactly happened in that call. There was a need for a systemic approach that could evaluate work in real time.

The situation led Dmitry Sukhin, Deputy Director for Commercial Affairs at Avtostrong, to search for a solution. Quite by chance, during a meeting with the Avito team, Dmitry learned about uruguay mobile database SalesAI, a speech analytics system based on artificial intelligence. The SalesAI team promised to solve the problems of operational control and analysis of calls, reduce personnel costs and speed up feedback. Together with the team, Dmitry decided to try to implement an innovative tool .

The beginning of the journey: doubts and difficulties of implementation
However, the implementation of any technology is not without difficulties. When implementing SalesAI, the company encountered the human factor. There were doubts: how would a system that analyzes every call, every word of a manager in detail be perceived? Employees began to perceive the tool as a “big brother” controlling their every step. However, the SalesAI team was able to convey the main idea: analysis is not for punishment, but for improvement.