Be sure to check the laws governing email delivery

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However, one of the purposes of email distribution is to build long-term relationships of trust with customers, so be sure to measure the effectiveness and create a situation that will generate future sales. In this article, we will explain the importance of measuring effectiveness in email marketing, the indicators to use to check, and examples of specific improvement measures. Introducing success stories of implementing the PDCA cycle, from measuring results to implementing improvement measures! Introducing success stories of implementing the PDCA cycle, from measuring results to implementing improvement measures! The key to successful email marketing is to measure effectiveness and then implement the PDCA cycle of improvement measures.


You can download materials introducing brazil telegram database success stories. Download the document <Table of Contents> Don't leave your emails after sending them! Be sure to measure the effectiveness of your email marketing 7 metrics to check first when measuring the effectiveness of email marketing 1. Open Rate 2. Click-Through Rate (CTR) 3. Response rate 4. Conversion Rate (CVR) 5. Bounce Rate 6. Cancellation rate (cancellation/suspension) 7. Error email rate (non-delivery rate) The key to improving your email marketing strategies is to conduct AB testing! Introducing specific examples of email marketing improvement measures based on effectiveness measurement indicators! 1.


Examples of improvements when open rates are low 2. Examples of improvements for low click-through rates (CTR) and response rates 3. Examples of improvements when conversion rate (CVR) is low 4. Examples of improvements when bounce rate is high 5. Examples of improvements when the unsubscription (cancellation/suspension) rate is high 6. Examples of improvements when error email rates (undeliverable email rates) are high Other indicators worth checking besides the main seven Tools to use to measure the effectiveness of email marketing Dedicated email delivery system Google Analytics.