Three tips for utilizing MA tools in conjunction with Salesforce

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This time, we will introduce the case of Nishinippon Shimbun Event Service Co., Ltd., an example of a company that implemented effective digital marketing strategies by introducing our tools. Nishinippon Shimbun Event Services Co., Ltd.'s "Synergy!" case study Nishinippon Shimbun Event Services Co., Ltd. is a company in Kyushu that plans and manages a wide range of events and activities, including art exhibitions, sporting events, motor shows, conventions, and seminars. Originally, the company sold physical and electronic tickets offline.


However, due to the impact of the COVID-19 pandemic, offline russia telegram database sales became difficult. Therefore, the company decided to introduce an online ticket sales system, mainly for exhibitions. However, even though they started selling tickets online, they were unable to provide information to customers through ticket sales alone, and were unable to make effective use of their valuable customer information. To resolve this situation, they decided to introduce "Synergy!" as a way to effectively provide the information customers wanted (such as the latest event information).


Before implementing a CRM system, they compared and considered the systems of several other companies, and decided to adopt "Synergy!", which is equipped with functions necessary for utilizing email addresses, such as "the ability to easily respond immediately to requests to stop receiving emails" and "a segment function for sending event information separately," and allows them to visualize how it would work. Since introducing Synergy!, the company has imported ticket purchaser information into the system after each event.