Preparation includes the strategic planning and preparation of your own content strategy or fictitious personas , identify the right channels and SEO terms and use this to develop a plan for the right content.
Production consists of all the necessary steps to bring greece rcs data the content to life and monitor its creation. To do this, you determine who will create the content and by when, what the exact keywords and headings should be, who will provide the information and later edit the content, etc.
Publication is the third and final step in content marketing and includes publishing, promoting the content, evaluating access and providing constant feedback to improve the process.
Why pure Kanban and process management tools are not suitable for content marketing
It is important to understand that content marketing is usually made up of many small puzzle pieces and that not one good article will bring the desired success. For example, even for small projects, the SEO agency Content Marketing Star creates a content pipeline with dozens, if not hundreds, of search terms and then creates the appropriate content.