Benefits of Introducing a CRM System

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The purpose of lead nurturing is to "nurture potential customers and push them up to hot leads." By defining what constitutes a potential customer and a hot lead for your company, you can properly determine "at what state should you take action?" and provide follow-up at the necessary timing. Be careful when approaching people who don't fit the definition of potential customers or hot leads, as you may come across as pushy or pushy, which can give a negative impression.


Score leads to prioritize your approach Scoring involves sri lanka telegram database assigning a score to the potential customer's level of interest in your company based on a wide range of criteria, including: Does it meet the target requirements (company size, industry, etc.)? Does it meet your business requirements (timeline for implementation, specific needs, etc.)? What is the open rate for email newsletters and LINE messages? How often do they visit your website? A higher score indicates that the customer has a high level of interest in your company, and so the approach will be prioritized.


If you can approach potential customers who have a high level of interest in your company first, your success rate will increase, so you will be able to allocate resources efficiently to the necessary areas. Create a long-term lead nurturing plan Generally speaking, the results of lead nurturing do not occur in the short term. The basis of lead nurturing is to approach customers with low purchasing intent by methods such as "providing useful information through owned media" and "gradually increasing interest through step emails.