We should set up the structure thinking about using categories or sub-categories for keywords that tend to be generic, such as the category “Motorcycle pants” and within it a subcategory “Off-road pants”, for example, within an online motorcycle gear store. If we are specialized in cross or trail motorcycle gear, the main category would be “Off-road pants” and the uk phone number data subcategory could be “Trail pants”, “Cross pants” or, depending on the relevance to be highlighted, use brands as sub-categories “Alpinestar pants” and other brands. This may depend on the structure to follow, type of user searches, keyword research, etc. although brands can be filtered, it will be relevant to have categories with the same ones.
The important thing is to use words that are relevant and clear to the user, as well as a clean and useful structure. In the following presentation you will find some very good tips from Daniel Pinillos.
AI, Findability & SEO - Dani Pinillos by Daniel Pinillos Carrasco - SEO, CRO Madrid
One of Daniel's good tips is to use the main menu only for the main categories and sub-categories. This will help their positioning, as it shows fewer links on each page and dilutes the PageRank less, the problem is applying it well in the Prestashop menus.
In the product sheets they should be used for more specific words (in this case, "Dainesse California motocross pants"). It is advisable - if not essential - to have your own descriptive texts and avoid those of the supplier and, above all, to resolve the user's searches and doubts. For example, in the case of a pharmacy, we can use the medication's leaflets and convert them into text for "humans", while highlighting doubts that usually arise: what it is used for, contraindications, daily intakes and maximum allowed, side effects, etc. In short, these would be the typical doubts that may arise.