Here are some examples shown

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The most surprising aspect, however, concerns the searches in which our ad will not appear, for example: tennis rackets and training shoes you can wear running shoes on a tennis court As you can see, the words shoes and tennis appear in the search, but within the sentence they take on a different meaning . In the first example, in fact, it is expected that those who do a similar search want to find an e-commerce site that sells tennis outfits. In the second, only an answer regarding the rules: there is no clear intention to purchase! Learn more about keyword matching options here.


Also read our article that collects the best tips area code philippines mobile number on how to start selling online with your e-commerce . Or, discover Performance Max for Google Ads travel objectives , the new type of objective-based campaign that allows you to increase direct bookings to your hotel by optimizing your advertising spend. How to Optimize Your Ad Landing Page How to Optimize Your Ad Landing Page As you can imagine, our agency deals not only with web marketing , but also with the creation of websites in Forlì and Cesena . For this reason, we are able to give you some suggestions on how to optimize the landing pages of your ads following this Google Ads update.




I'll return to the concept I expressed previously: now, more than ever, search intent is the determining factor in a successful ad. As you can better understand from the article (in English) written by Kristen McCormick , the presence of keywords within the sentence will no longer be the only criterion used. Here are some examples shown: “ used printers ” assumes that you have a second-hand printer shop. For this reason, your ad will not appear for the search “ companies that still use used daisy wheel printers .” “ best sneakers ” assumes that you have made a ranking of the best sneakers on the market and that you probably sell in your store.