66% of smartphone users reach for their smartphone to look something up.
91% of smartphone users pick up their phones to get ideas for how to complete a task, resulting in over 100 million hours of “how to” videos being watched on YouTube in just a few months.
82% of smartphone users consult their phone in a store when making a purchase, and mobile conversion rates have increased 29% over the past year.
there were twice as many 'nearby' searches in the past year than in the year before.
These are so-called micro-moments , also known as 'I want' moments of the customer. Figures to have at hand when you, as an entrepreneur, start thinking about revenue models.
What are the trends that are not to be missed? In his book Top Trends for entrepreneurs (aff.) Willem Overbosch lists them.
The terms AVG or GDPR, you have undoubtedly heard it in recent months. AVG stands for General Data Protection Regulation. As a webshop owner or online entrepreneur you really have to comply with this privacy legislation and below I will explain to you in simple terms what, why and how. Easy peasy, I promise!
Okay, let's stick to GDPR, that's the name of the new European law that will come into effect on May 25, 2018 and will affect all email marketing. This privacy law will affect every company that uses personal data of European citizens. If you collect email addresses and send emails within the European Union, you will have to comply with this law as of May 25.
What does this mean for online entrepreneurs and australia whatsapp number webshop owners in the SME sector?
If you do not comply with the law, you could face hefty fines.
Violation of the basic principles: fines of up to 20 million euros or 4 percent of your turnover
Less serious offences: fines of up to 10 million euros or 2 percent of your turnover
As an SME entrepreneur, these are, among other things, your obligations under the new law:
You must have a privacy statement clearly visible on your website
You need permission from the persons whose data you process
Persons whose data you process have the right to view, modify and delete their personal data.
You are required to have processing agreements with all companies that process personal data for you
Persons whose data you process have the right to file a complaint with the Dutch Data Protection Authority (AP)
You have a duty to report data leaks, which you can do at the AP Data Leak Reporting Desk
woman web shop.