How do you define your brand values?

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tasmih1234
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Joined: Sat Dec 28, 2024 10:32 am

How do you define your brand values?

Post by tasmih1234 »

You usually don't determine your brand values alone. Everyone in your company must recognize the values, because your employees must work according to those principles. They ultimately ensure that your target audience will recognize your brand values. Therefore, form a working group of involved employees who have different functions and hold an extensive brainstorming session. Start broadly: ask everyone to write down six values and discuss the result together. Remove duplications and then work with the basic set of core values that has emerged.

Selecting brand values
It is good to have each participant explain these core values. That way you may discover that people actually mean the same thing, but have just given a different name to a value. Decide together which nigeria mobile numbers list word best covers the load. Once you have made a selection of brand values, ask everyone to score each value. That way, it will become clear which values best reflect your brand. Make sure you are left with at least six values.

Critically examine brand values
The next step is to critically examine the values you have arrived at. How distinctive are these words? Are they traits that every business needs, such as reliability? Or are they traits that typify your particular brand? The latter is the most important, because those very values determine your distinctiveness. And that is necessary to keep your target audience engaged. The goal is to arrive at five brand values that everyone agrees on, and which will form the basis of your brand.
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